Balanced Scorecard for Global Container Shipping Line Digital Transformation
MAGAZINE №4 (93) August 2019
AUTHORS Maydanova S.A., Ilyin I.V.
CATEGORY Transportation in logistics Logistic service providers Controlling
ABSTRACT
The linear container shipping industry nowadays is in a maturity stage, for the key problems resolving companies- the industry incumbents undertake the strategic changes, including digital transformation. Digital transformation is the process of digital technologies integration into all company business activity aspects, requiring introduction of fundamental changes into technologies, culture, operations and the new products and services creation principles.
For digital transformation success achievement companies need to undertake consecutive actions starting from the strategic vision and followed by fundamental realization mechanisms. There is a strong requirement of the new architectural concepts creation, allowing the industry incumbents to get competitive advantage and to provide strategic alignment of business and IT architecture for further successful development.
In this research paper basics of architectural approach to the global container shipping line information systems are formulated, the Enterprise Strategic Alignment Method, allowing the company to develop effectively during the global changes of forms and methods of business; the system of Balanced Scorecard for digital transformation control is developed.
Keywords:
Strategic Approach to Digital Transformation of Global Container Shipping Line
MAGAZINE №5(88) October 2018
AUTHORS Maydanova S.A., Ilyin I.V.
CATEGORY Transportation in logistics Logistic service providers
ABSTRACT
Nowadays economic activity of society sees quality changes related to new technologies implementation. Blockchain, artificial intelligence, e-platforms, predictive analytics, Internet of things, autonomous vehicles, robotics, machine learning are no longer only startup objects, but big business sphere of interests.
The object of research is the linear container transportations industry and technologies which accompany the beginning of supply chain new era; the subject is alignment business and IT architectures of the company - the global sea container line capable to provide support for container transportation processes strategic changes, their introduction and evaluation. The strategic alignment method has been developed by University of Twente (Enschede, the Netherlands) and the BiZZdesign company (Enschede, the Netherlands) researchers. This work considers application of this method for the global sea container line enterprise architecture design and the possibility of its application for a company’s digital transformation management.
Keywords:
Analysis of the Linear Container Shipping Industry Current State and Prospects of its Further Development
MAGAZINE №1(84) February 2018
AUTHORS Maydanova S.A., Ilyin I.V.
CATEGORY Analytics and reviews Information technologies in logistics and SCM Transportation in logistics
ABSTRACT
The present stage of economic, scientific and technical development of society is characterized by the comprehensive dynamic quality changes in the activity of human society, leading sometimes to traditional business forms disruption. It does not mean automatic disappearance of the players existing in industries at the present stage. Disruption means that considerable parts of business will change, which will force players either to change in response, or to abandon the market. It means emergence of a huge number of new opportunities for the existing players and new participants.
The object of the research of this article is the industry of sea container transportations, its development and current processes in the industry, the subject is business model change of the companies that are global shipping container lines; and blockchain technology capable of changing business models of all industry participants. The purpose of this work is the analysis of current situation in container shipping, task definition for the companies – industry participants, proposal of the business model for the company - the global shipping container line and the analysis of blockchain technology opportunities in shipping industry.
Strategic model known as Business Model Canvas is used in this article. According to Business Model Canvas, the description of any business model consists on nine blocks which reflect company actions logic for profit receiving. These nine blocks cover four main spheres of business: interaction with the customer, the offer, infrastructure and company financial efficiency.
The linear container transportations industry is at a maturity stage now; therefore, development strategy and business model change are needed. To solve existing problems in the industry it is necessary to create a uniform data ecosystem which will open new opportunities to coordinate and optimize transportation process participants actions. It is possible to create such an ecosystem using blockchain technology. There is a number of the blockchain technology research projects in linear container transportations industry now, therefore in the nearest future it is highly probable to expect its wide implementation and industry structural changes.
Keywords:
Global integration of liner shipping management processes
MAGAZINE №1 (72) February 2016
AUTHOR TYULENEV K.G. - Director of St. Petersburg branch office, DAS GLOBAL LOGISTIK, Lecturer, Department of Logistics and Supply Chain Management, National Research University Higher School of Economics (Saint-Petersburg, Russia)
CATEGORY Reviews and Analytics Transportation Logistics infrastructure
ABSTRACT
Research article represents actual development of world container trade as priority factor strengthening overall production volume, investment demand, external economic cooperation and national transit capacity.
Global integration of transport processes, effecting on the decrease of involved operational costs, commonly provides competitiveness and sustainable quality of multimodal transport product.
Thematic significance refers to development of liner shipping organizational mechanism effectively integrating elements of transport complex.
Represented research is including concept of carrier’s assets investment strengthening competitiveness of national transport infrastructure and foreign trade.
In actual development trends, application of multimodal product for strategic cargo flows is efficient in complex integration with strategic priorities of liner container shipping industry.
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