The Digitalization of Logistics: What is the Role of Social Networks?
MAGAZINE №3 (98) June 2020
AUTHORS BORISOVA L.A., KOSTYUKEVICH Y.I.
CATEGORY Analysis in logistics and SCM Analytics and reviews E-commerce corporate logistics
ABSTRACT
Currently, logistics, like other sectors of the economy, is undergoing intensive implementation of digital technologies. Smart and network technologies are an integral part of many companies' supply chains. One of these technologies is social networks which have become a powerful media tool that is actively used not only for personal information exchange, but also for commercial purposes by various companies, including logistics ones. Western researchers have long conducted studies on the use of popular social networks (Twitter, etc.) by logistic companies. This paper provides a brief collection of practices of using social networks by leading foreign logistic companies; in addition, it examines the use of the social network «Vkontakte », focued mainly on Russian-speaking users, in Russian logistics practice. For this purpose, the authors developed specialized software used to analyze more than 33,000 posts published since 2014 by various participants of the logistics market in terms of their level and specialization. The results showed that while major players in the Russian logistics market, such as JSC Russian Railways, TransContainer, and Transneft, use social networks primarily to create a favorable image of the company, smaller ones use them very actively to promote their services and recruit employees, mainly freight forwarders. In addition, the developed approach was applied to analyze the reflection of new trends in the transport industry using the example of the dynamics of joint mention of the topic of transport and the topic of a new coronavirus infection in news reports.
Keywords: logistics services social networks digital technologies digitalization Industry 40
Use of Standards for Quantitative Evaluation of Performance Reliability of Fogistics Services
MAGAZINE №3 (74) June 2016
AUTHOR
SHARAVIN L.V. - Warehouse Manager, «Valkyrie» (St. Petersburg, Russia)
CATEGORY Reliability and stability of the supply chain Logistics services Management
ABSTRACT
The article report about current problems of reliability and stability in modern logistics and supply chain management. Problems related to the logistics market development in sphere of customer orientation (CRM methodology - Customer Relationship Management), which requires ensuring customer loyalty. The article notes there is a significant increase in customer requirements to the quality of logistics services, is largely independent of the properties under consideration. The market growing demand for reliable logistics services due to the prevailing conditions in the market, require customers to intensification of business logistics companies while increasing its efficiency.
Part of the article is devoted to the role and importance of the technical and technological infrastructure of logistics, which is due to the aforementioned factors become more complicated and expensive, at the same time strengthening its role in the implementation of business processes. The reliability of the technical and technological infrastructure in modern conditions greatly affects the reliability of logistics services and in the long run it affects on business performance.
The key problem in logistics and supply chain management is metric. Up to now, in most cases, researchers and practitioners of logistics considerate only on reliability at a qualitative level. Reliability is presented at certain SCOR model on a qualitative level. At the same time was developed powerful algorithm of quantitative reliability calculating, using that after adaptation to logistic service the problem can be solved. Exactly in this aspect, the article says the practical experience of such an approach, which is based on a probabilistic model. It attended at a new standard of reliability established in 2009, which includes the position of the international standard of quality services. The article also discusses the features, the similarities and differences of such important for logistics characteristic, as reliability and stability.
Keywords:
The influence of logistics service on the company's revenue
MAGAZINE №5 (58) October 2013
AUTHOR Burmistrova N.S.
CATEGORY Analytics in logistics and SCM Optimization and economic-mathematical modeling Logistics services Management
ABSTRACT
The paper considers how to maximize profit of the company in accordance with analysis of influence of logistics service on the company's revenue and costs. This analysis is based on calculating the revenue and costs elasticity of service level which is the basis for making decisions to increase or decrease the level of service to achieve maximum profit. It also shows the method of calculating the integral indicator with ranking of the service level parameters. The examples of the elasticity analysis based on experimental and statistical data collection adapted to the business specialization.
Keywords:
Strategic planning of the development of logistics infrastructure in view of the change of generations of equipment, technologies and resources
MAGAZINE №3 (68) June 2015
AUTHOR KOKURIN D.I., MOROZOV A.N., FEDORENKO A.I.
CATEGORY Logistics infrastructure
ABSTRACT
The article deals with the problems of transport and logistics infrastructure development caused by the change of technology platforms, generations of equipment and technologies in the historic perspective. The main characteristics of the infrastructure and the rolling stock of the various modes of transport - rail, road, water – are explored. It is shown that modern trends in transport infrastructure are associated not only with the technological peculiarities and the change of generations of technology, but also with use of logistics principles. These principles require a comprehensive approach infrastructure design what particularly come to the logistics centers creation.
Keywords:
Types of logistics service and its assessment for retail
MAGAZINE №5 2014
AUTHOR BURMISTROVA N.S.
CATEGORY Logistics distribution Logistics services Management Corporate logistics retailers
ABSTRACT
This article examines the categories of customer service of retail, also online stores, including prerequisites and behaviors of consumers, the basic principles of the product mix of retail stores, based on sales effectiveness at a certain logistics service, stock level, inventory turnover and cost. Logistics services, as part of the customer service, is divided into types in order to identify priorities of retail and needs to identify in more details the bottlenecks in the supply chain in and out of the focal company, as the final result depends on the quality of all parts on the stages of the passage of material flow.
Keywords
Dependency of logistics activities in the field of customer service from company strategies
MAGAZINE №5 2014
AUTHOR DYBSKAYA V.V., IVANOVA A.V.
CATEGORY Logistics services Management
ABSTRACT
It is difficult to imagine operations of companies without understanding of how to manage services accomplishment, especially logistics services. Policy of customer service management is determined by the interaction of two key departments of the company, one of which (Marketing) is responsible for image-building of product and marketer choice, the other of which (Logistics) is accountable for supply of goods to customer and provision of logistics services with logistics 7R ensuring optimal conditions for the functioning of supply chains.
The article presents a critical analysis of various points of view on different levels strategies, showing their interconnection within the company. Special focus is paid to the relation between the basic corporate strategies and functional strategies of the company (marketing strategies and logistics strategies). As well, the ways of their translation into the logistics activities in the field of customer service is analyzed.
The paper critically examines 21 different sources that meet purposes mentioned above. Critical analysis of marketing and logistics interference, various levels and types of strategies is intended to derive linkage between existing findings supporting the reflection of the strategic company directions in customer service policy in terms of logistics.
In the article it is revealed the benefits of evolving a strategic approach of logistics services management for clients and suppliers. It is proposed to begin approach elaboration from the planning of possible potential strategies of company’s development. That is why remarkable attention is paid to the consideration of basic corporate and functional strategies, defining the possibility of their joint implementation in the company. Detected logical link between corporate, marketing and logistics strategies allows us to specify prior steps and common activities for customer service policy development within the logistics department of the company.
Keywords
