Indicators System Formation for Preparing Management Decisions in the Field of Retail Companies Marketing and Logistics
MAGAZINE №3 (98) June 2020
AUTHORS BORISOVSKAYA M.A.
CATEGORY Analysis in logistics and SCM Distribution logistics Retail companies’ corporate logistics Supply chain management
ABSTRACT
The article analyses the following current trends in the retail development: changing consumer behavioral models, evolution of strategies and policies of chain retail companies in the field of pricing and promotion, conflict-forming factors of interaction with suppliers and category management, the dynamics of basic elements of the goods costs, the role of digital technologies and the impact of COVID 2019 on retail organization. The current problems of logistics and marketing in retail chain companies in their relationship and interdependence were additionally identified and systemized. A list of indicators, methods of calculation and tools for their analysis and interpretation were developed basing on the determined trends and the study of scientific and business literature, reviews and research, classic works in logistics and marketing, the results of the conducted survey of managers in Russian Federal retail chains and FMCG companies. These indicators are recommended for the preparation of management decisions in marketing and logistics planning at cross-functional and cross-organizational levels.
Keywords: retail supply chain management FMCG marketing logistics performance indicators decision making planning logistics strategy policy
When the Client «Isn't Right» or Restrictions on Use of an Indicator «Perfect Order» in the Network Retail Companies.
MAGAZINE №1 (78) February 2017
AUTHORS MILOV S.N.
CATEGORY Analysis in logistics and SCM Controlling Inventory management Logistics service management Retail companies’ corporate logistics
ABSTRACT
Nowadays the development of retail chain stores format takes place. Some companies go own way, while others use benchmarking but all of them are interested in profitability maximization on condition that the overstock and out-of-stock levels are optimal. In the article the SCM project results are discussed. It is shown that it helped to reduce stock level by several times in a big federal retail company. After the successful solution of the problem there was detected the aberrant behavior of one of the «Perfect Order» indicator elements. It is the «Quality of the order implementation». This has brought to the extemporaneous short-run losses. In the article the alternative to this indicator is proposed and the realization is demonstrated.
Keywords:
The optimization model of logistic service of trade enterprise
MAGAZINE №6 (71) December 2015
AUTHOR
RYBAKOV D.S.
Deputy Logistics Director, «Formula of Space»
Postgraduate student, Department of Information Economic & Management Systems, Institute of Industrial Economics and Management, Peter the Great St. Petersburg Polytechnic University (St. Petersburg, Russia)
CATEGORY Logistics services Management Optimization and economic-mathematical modeling Corporate logistics retailers
ABSTRACT
The concept of cross-functional coordination defines the interaction of business units, which gives the overall optimal results of the company. Difficulties associated with the various units interaction are typical for enterprises of different economy sectors. One of the most important issues in trade enterprises is the problem of marketing and logistics departments’ interaction in determining the optimum level of customer service. The problem is in searching a balance between the level of logistic service provided to consumers, and the level of total logistic costs associated with maintaining a defined level of service. The purpose of this study is to develop a mathematical optimization model of logistic service of trade enterprises. It is assumed that logistic service of the enterprise has a number of components (indicators) of service, each of which has different variants (possible values). Implementation of the service component in a particular variant affects the values of revenue and total costs of the enterprise. It is necessary to find such combination of service components variants, which will provide the maximum profit for trade enterprise. To achieve this goal the analysis of the trade enterprise external environment is carried out; conceptual and structural optimization models are developed. On their basis the mathematical model of linear programming (LP) is developed. The LP model is tested on a numerical example, so a tabular model is also created. For the stage-by-stage solution of the optimization problem, the LP model is transformed to dynamic programming model. The limits of models applicability are defined. In the study a mathematical model of linear programming with Boolean variables, which provides finding optimal variants of logistic service components and complies with the restrictions, is created. As an alternative, a dynamic programming model is developed. An important advantage of this model is the possibility, during the phased decision-making, to implement a satisfactory solution, from the decision-maker point of view, and not mathematically optimal solution. The progress and results of the study show that total logistic costs, which are the main component of models, require detailing, and the process of their formation - definition of mathematical ratios, with the aim of developing integrated model for determining the optimal level of service and costs of subsystems of the trade enterprise logistics system.
Keywords:
Assortment planning in network retail supply chain management
MAGAZINE №2 (55) April 2013
AUTHOR Novikov V. E.
CATEGORY Analytics in logistics and SCM Corporate logistics retailers Information Technology in Logistics and SCM
ABSTRACT
This article presents an approach to forming assortment supply during assortment planning in network retail supply chain management. It analyzes the correlation between marketing and logistics in creation of the retail assortment portfolio. The article highlights the leading role of analytics in solving assortment planning tasks. It also examines the methodology for creating a balanced assortment plan. This article proposes a new technology for adding new items to the assortment.
Keywords:
Effective use of their own cars to transport companies of logistics principles
MAGAZINE №3 (62) June 2014
AUTHOR ELISEYEV S.Y., SHATOKHIN A.A.
CATEGORY Outsourcing Container shipping Logistics infrastructure Transportation Providers of logistics services
ABSTRACT
During the reform of the railway the old centralized system for regulation of freight wagons from the Railway Ministry has been replaced by the new autonomous technologies to manage their own treatment of freight wagons transport companies already by them on the basis of marketing to attract customers and garter cars to the claims for cargo.
Given that transport companies have not systematically send their own cars to railway stations on the shipping documents without specific train congestion situation and rail transport infrastructure on the railways began systematically formed congestion, which in some cases completely paralyzed traffic on them.
Moreover, due to the low level of regulation by the transport companies handling their own freight cars were used last extremely efficient turnover of cars has increased significantly, unproductive mileage cars unlade approached 70%, requests for transportation of goods became in time not provided, and transportation costs have increased significantly.
To stabilize the situation transport companies have created self-regulatory organization (SRO), designed to ensure the effective management of their own cars on the principles of centralization, but because of the lack of organization necessary information resources and real management vehicles, freight, this structure is currently only public and declarative nature.
In order to improve the regulatory system handling freight wagons on the railway network of the Russian Federation the authors propose to create a management company (CC) to effectively manage their own wagons transport companies, which carriers will transmit their wagons in trust for a certain period of time, by entering into futures contracts it.
Keywords:
ABC – VEN analysis using the theory of sets
MAGAZINE №5 2014
AUTHOR KONIKOV A.I., KONIKOV G.A.
CATEGORY Analysis in Logistics and SCM
ABSTRACT
The paper considers ABC and VEN analysis, research is carried out using the elements of theory of sets. For example, ABC-VEN ranking construction shows the possibility of combining the methods of analysis. There are specific recommendations for using MS Excel and databases
Keywords:
