Strategic objectives of logistics at retail chain
MAGAZINE №4 (63) August 2014
AUTHOR DYBSKAYA V.V.
CATEGORY Logistics distribution Corporate logistics retailers
ABSTRACT
This article analyzes the development of retail chain market in Russia in the context of building an efficient logistics infrastructure in the distribution. Key market trends specific to the current stage of retail trade development and the main factors influencing the change in the retail market in Russia (the growth of competition, increase of the share of the largest network operators, active entry of world's online retailers into the Russian market and others) are analyzed. There are the following main trends of the market marked in the article: open of new stores, extension of market coverage and expansion of logistics infrastructure, in particular, development of distribution centers and other storage facilities.
It is recommended for retail operators how to design and re-engineer its own distribution network in the article. It is shown the way of interaction between departments of trading company, especially with logistics one, regarding decision of strategic tasks of effective distribution network design. Approaches how to evaluate the effectiveness of logistics distribution network reorganization are assessed.
It is proposed an algorithm of distribution network design (reengineering) which comprises three main stages: analysis and evaluation of the existing logistics distribution network; identification of key areas of logistics distribution network reorganization; the reorganization (or design) of the optimal logistics distribution network.
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