Systematic Approach to Optimizing «Cost/ Service» Balance for Online Stores

Rate this item
(0 votes)

MAGAZINE  №1 (90) February 2019

AUTHORS 

KHMELNITSKAYA S.A. - Cand. of Ec. Sc., Associate professor, Department of International commerce, Higher School of Corporate Management, National Economy under  Government of Russian Federation (Moscow, Russia) 

MELIHOVA K.I. - Junior project manager, Operational Management,  LLC «Kupishuz» (Moscow, Russia)

STEPANOVA M.D. - Junior project manager, Operational Management,  LLC «Kupishuz» (Moscow, Russia)

CATEGORY Analytics and reviews E-commerce corporate logistics Logistics service management Return flows management (reverse logistics)

ABSTRACT

This article indicates the most significant trends in the logistics of online trading. The conditions for providing delivery services (delivery time, delivery cost, and interval policy) were gradually analyzed on the example of two key online-fashion retails for the Russian consumer, Lamoda and Wildberries, and the possibility of changing the delivery time for Lamoda by using more profitable way of transportation without customer loss was also assessed.
In Lamoda Company, the reverse logistic provider choice is carried out through a tender using the Rating Method which takes into consideration the requests of only one key structural unit - the Network Department. However, this evaluation system is not sufficiently effective as it does not include the criteria significance of the other Company Departments. Considering the service requirements from the side of Indirect Purchases Department, the Distribution Center, the Department of Financial Control and other Lamoda Departments, the authors proposed the Preference Category Method which provides a more relevant decision due to ntegration with the Rating Method.
The system approach to optimize the “cost / service” balance is considered in the article through the prism of the conditions of guaranteed goods availability in different regions of onine-sales at the lowest possible delivery rates based on the costs of both direct and reverse logistics.

 Electronic version

 Keywords:  

Read 286 times

Contacts

Postal address:

125 319  Chernуakhovskogo str.16

phone/fax (495) 771 32 58

Working with authors: Levina Tamara Vladimirovna

mob. 8-962-965-48-54

E-mail: levina-tamara@mail.ru

ISSN 2587-6775

Published since 2004

Journal's Indexing