Digitalization: Analyzing Conditions and Trends of Russian Retailing Development

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MAGAZINE  №2 (97) April 2020


CATEGORY  Analysis in logistics and SCM Retail companies’ corporate logistics Distribution logistics Analytics and reviews



 Based on the analysis of statistical data, specialized industry sources as well as the opinions of experts in retail business, the article suggests the stages of Russian retail development over the past decade. Defining crisis and decisive points made it possible to bring into the light the boundaries of each stage. Characterizing the features and events of the period under consideration allowed to identify not only its key trends, but also the commonality of the activity directions of industry representatives. Understanding the conditions and trends in the country's retail industry allows us to determine the main measures for logistics and supply chain management transformation implemented by retail companies in Russia. Hence, the strategies used can be determined and defined, and the directions of further retailing development predicted.

 Electronic version

 Keywords:  retail  retail development  development strategies  trends  trends in retail  logistics in retail  multichannels  insourcing  retail format

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