MAGAZINE №5 2014
AUTHOR BURMISTROVA N.S.
CATEGORY Logistics distribution Logistics services Management Corporate logistics retailers
ABSTRACT
This article examines the categories of customer service of retail, also online stores, including prerequisites and behaviors of consumers, the basic principles of the product mix of retail stores, based on sales effectiveness at a certain logistics service, stock level, inventory turnover and cost. Logistics services, as part of the customer service, is divided into types in order to identify priorities of retail and needs to identify in more details the bottlenecks in the supply chain in and out of the focal company, as the final result depends on the quality of all parts on the stages of the passage of material flow.
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