Why VMI can become an important weapon for companies on confectionary market in fight for the competitive advantage?

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MAGAZINE №2 (61) April 2014

AUTHOR SUKONKINA E.S.

CATEGORY  Corporate logistics industrial companies Sourcing Modern concepts and technologies in logistics and supply chain management Inventory management Logistics integration and coordination 

ABSTRACT

The main focus of the article is comprehensive analysis of confectionary market in Russia, as well as investigation of logistics and SCM specifics, existing problems and requirements to the companies. As the result of the analysis the author states that in conditions of probable economic crisis and hard competition, business should concentrate on the strategic partnerships development and balanced inventory management. Thus, VMI could help to avoid short-term ineffective interactions and increase financial output.

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