Strategic Approach to Digital Transformation of Global Container Shipping Line
MAGAZINE №5(88) October 2018
AUTHORS Maydanova S.A., Ilyin I.V.
CATEGORY Transportation in logistics Logistic service providers
ABSTRACT
Nowadays economic activity of society sees quality changes related to new technologies implementation. Blockchain, artificial intelligence, e-platforms, predictive analytics, Internet of things, autonomous vehicles, robotics, machine learning are no longer only startup objects, but big business sphere of interests.
The object of research is the linear container transportations industry and technologies which accompany the beginning of supply chain new era; the subject is alignment business and IT architectures of the company - the global sea container line capable to provide support for container transportation processes strategic changes, their introduction and evaluation. The strategic alignment method has been developed by University of Twente (Enschede, the Netherlands) and the BiZZdesign company (Enschede, the Netherlands) researchers. This work considers application of this method for the global sea container line enterprise architecture design and the possibility of its application for a company’s digital transformation management.
Keywords:
Influence of Logistic Management System on the Formation of Effective Business Model
MAGAZINE №1(84) February 2018
AUTHOR Sergeeva O.E. - Cand. of Eс. Sc., Assistant professor , Department of Logistics and Supply Chain Management,
National Research University Higher School of Economics (St. Petersburg, Russia)
CATEGORY Analysis in logistics and SCM Controlling Supply chain planning
ABSTRACT
In the environment of increasing market globalization, it is almost impossible for a company to asses strategically competitive business without targeting rationalization approach and optimization of logistics costs reflecting attractiveness of pricing policy of a company's business. In this case, the logistics cost management should be included in the set of parameters, determining the most investment appealing business. Foreign developments in the presentation of an effective business model, in general, describe the increasing role of logistics in creation of strategically viable business, without introducing the author's concepts in the vision of logistics in the business model.
As a result of building a determinant model of factor components of effective logistics cost management, we can identify and analyze key systematic characteristics, the management of which enables to influence a client's value of business, increasing competitiveness and attractiveness. The analysis of the results of logistics cost management within the framework of a business model of Russian enterprises made it possible to update the management policy towards enhancing the integration of the entire business chain; organize effective logistics management structure; improve the accuracy of planning strategy and forecast the integrated supply chain; increase investments in the automation and informatization of the business processes.
Keywords:
Analysis of the Linear Container Shipping Industry Current State and Prospects of its Further Development
MAGAZINE №1(84) February 2018
AUTHORS Maydanova S.A., Ilyin I.V.
CATEGORY Analytics and reviews Information technologies in logistics and SCM Transportation in logistics
ABSTRACT
The present stage of economic, scientific and technical development of society is characterized by the comprehensive dynamic quality changes in the activity of human society, leading sometimes to traditional business forms disruption. It does not mean automatic disappearance of the players existing in industries at the present stage. Disruption means that considerable parts of business will change, which will force players either to change in response, or to abandon the market. It means emergence of a huge number of new opportunities for the existing players and new participants.
The object of the research of this article is the industry of sea container transportations, its development and current processes in the industry, the subject is business model change of the companies that are global shipping container lines; and blockchain technology capable of changing business models of all industry participants. The purpose of this work is the analysis of current situation in container shipping, task definition for the companies – industry participants, proposal of the business model for the company - the global shipping container line and the analysis of blockchain technology opportunities in shipping industry.
Strategic model known as Business Model Canvas is used in this article. According to Business Model Canvas, the description of any business model consists on nine blocks which reflect company actions logic for profit receiving. These nine blocks cover four main spheres of business: interaction with the customer, the offer, infrastructure and company financial efficiency.
The linear container transportations industry is at a maturity stage now; therefore, development strategy and business model change are needed. To solve existing problems in the industry it is necessary to create a uniform data ecosystem which will open new opportunities to coordinate and optimize transportation process participants actions. It is possible to create such an ecosystem using blockchain technology. There is a number of the blockchain technology research projects in linear container transportations industry now, therefore in the nearest future it is highly probable to expect its wide implementation and industry structural changes.
Keywords:
Developing the Intermodal Logistic Product in Continental Supply Chains
MAGAZINE №6 (77) December 2016
AUTHORS KOLIK А.V., GERAMI V.D.
CATEGORY Analytics and reviews Logistic service providers Logistic services market Transportation in logistics
ABSTRACT
The development of global supply chains objectively adds value to intermodal transportation as an instrument of transport logistics. Along with multiple technologies, there are a great vatiety of business models in practice in which participants interact within supply chains. Reasonable selection of such business models is an urgent task that requires scientific justification.
The article analyzes the combined transportation business models which are used in the transport service of continental (except carriage by sea) supply chains. The common characteristics of business models as well as fundamental differences specific to the transport systems of the North America and Europe are given.
The analysis shows that currently it is impossible to speak about the existence of a single common business model. However, the most common characteristics of modern business models can be mentioned: a two-tier model structure, the key role of railway companies and the broad participation of different logistics operators are among of them.
Keywords:
Variability of a business models logistic component of the Russian metallurgical enterprises
MAGAZINE №1 (72) February 2016
AUTHORS
LYASHCHUK V.V. - Marketing specialist, Metinvest Eurasia, LLC (Moscow, Russia)
CATEGORY Corporate logistics industrial companies Supply Chain Management Analytics in logistics and SCM
ABSTRACT
The article continues A.N. Sterligova’s publication «Logistical context of enterprise business model» (Logistics and Supply Chain Management. – №1 (66). – 2015. – pages 24-34). As it was described in that publication, in a challenging economic environment strategic changes for business can be implemented by changing their business models. The author provided a definition of a business model (BM) as an object connected with defining, creating, distributing, supplying value to customers, and appropriation of profits through their recognition on the market. Logistics was used to develop and use BM. The model of a logistical component was described. The author suggested a set of indexes that evaluate original supplies and results of BM in order to analyze BM effectiveness according to its results and also to decide whether developing a new enterprise BM is necessary when the quality and quantity of original resources is changing.
A further research is aimed to analyze how BM can be used in various industries and to decide if figures of initial resources and results of BM can be made universal.
The present article explains why business models are significant in modern metallurgy in the framework of customer value chain. The authors analyze BM of leading ferrous metallurgy companies bearing on the proposed logistical component of BM and determines variability of its logistical component. The researcher summarizes results of BM industry. The authors examines economic factors that make logistics help companies get required financial figures.
Keywords:
Logistical context of a business model
MAGAZINE №1 (66) February 2015
AUTHOR STERLIGOVA A.N.
CATEGORY Terminology in Logistics and SCM
ABSTRACT
Multi- and interdisciplinary nature of the supply chain management and modern logistic strategic potential define logistical context of a business model.
Some implications have been made based on the reviewed articles about logistics and business models. (1) It is evident that authors have little agreement about logistical challenges in business models that can be explained by lack of unity in understanding the business model concept. (2) Logistics and business models are interrelated. Logistics influences efficiency, results and possibilities of a business model development. Moreover, a business model defines requirements for logistics. (3) Significance of logistics in a business model is determined by the object of logistics which is an aggregate of interrelated material, information and financial flows. The system of material flows ensures management of information flows in the value chain. This in turn is a basis of fair distribution of financial results between supply chain partners.
The author uses a consolidated definition of a business model as an object that deals with assessment, creation, distribution and supply of value to the client, and also with allocation of profit collected thanks to its acknowledgement on the market. The researcher attempts to update logistics as an instrument of developing and applying a business model. It is emphasized that it has an unquestionable primary role in the chain to create, distribute and supply value to the client.
The author suggests and describes the model of a logistics business model and develops a system of indicators to evaluate and analyze logistics in a business model. The system of indicators can be used to complete two tasks. The first task is to evaluate logistical component of a business model to develop logistical strategy in a company. The second task is to analyze the results of logistical activity in the framework of a business model to understand the rationale to develop a new business model in a company.
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