MAGAZINE  №2 (55) April 2013

AUTHOR  Novikov V. E.

CATEGORY  Analytics in logistics and SCM  Corporate logistics retailers Information Technology in Logistics and SCM


This article presents an approach to forming assortment supply during assortment planning in network retail supply chain management. It analyzes the correlation between marketing and logistics in creation of the retail assortment portfolio. The article highlights the leading role of analytics in solving assortment planning tasks. It also examines the methodology for creating a balanced assortment plan. This article proposes a new technology for adding new items to the assortment.



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